Rob Forbes

Rob Forbes

We built this website around a book I authored in 2015, See for Yourself and it was a platform for my writings and musings on visual thinking, design, and the search for finding beauty in everyday stuff.  This pursuit is still a deep personal interest of mine, but I have switched my professional work towards assisting small businesses run by people of color under the title Studio 5050. We’ll be launching a new website on this shortly to explain this venture.

Most people know me as the founder of Design Within Reach (1999) and PUBLIC Bikes (2009). I feel so lucky to have founded two companies that are still alive and well today. These ventures succeed largely because of the people who supported me: friends, designers, mentors, sidekicks, and staff.

I’m hoping that with Studio 50/50, we can improve the chances for other entrepreneurs to get lucky and build businesses that will also endure. It’s just one small step is bridging the gaps and inequity we see in world. The Studio 50/50 identity suggests a balance and the recognition that the fight against systemic racism requires all of us to work together with shared purpose. Our new website recently went live, so please sign up for our newsletter to keep in touch.